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Pengguna Ponsel Sumbang 23% Pendapatan Facebook

Selain mengumumkan jumlah pengguna Facebook yang telah menembus angka 1,06 miliar, raksasa jejaring sosial ini juga memaparkan kinerja keuangannya yang dalam setahun terakhir banyak ditopang oleh pertumbuhan dari segmen mobile.

Seperti dikutip detikINET dari TechCrunch, Minggu (3/2/2013), pendapatan Facebook di periode kuartal keempat 2012 lalu mencapai USD 1.59 miliar atau setara Rp 15,4 triliun. Pasar mobile menyumbang 23% dari total omzet di periode itu, sedangkan pengguna aktif naik menjadi 680 juta atau 58% jika dihitung secara year on year.

Perusahaan yang telah melantai di bursa dengan kode emiten FB ini melaporkan raihan laba USD 64 juta atau setara Rp 621,3 miliar di kuartal terakhir tahun lalu, dibandingkan catatan USD 302 juta atau setara Rp 2.9 triliun di periode yang sama tahun sebelumnya

Facebook memiliki dua sumber pendapatan, yakni dari advertising dan payment. Pendapatan dari iklan mencapai USD 1.33 miliar atau setara Rp 12,9 triliun, sedangkan omzet pendapatan dari sisi pembayaran USD 256 juta atau setara Rp 2.48 triliun.

Dari sisi jumlah pendapatan dari tiap pengguna atau average revenue per user (ARPU), Amerika dan Kanada mencatatkan nilai USD 4,08 (Rp 39.100), Eropa USD 1,71 (Rp 16.500), dan Asia USD 0,69 (Rp 6.600).

"Yang terpenting bagi kami adalah kami memiliki lebih dari satu miliar pengguna produk kami, dan kami perlu membuat Facebook menjadi bagus dengan berbagai perangkat yang mereka gunakan," kata Mark Zuckerberg, co-founder sekaligus Chief Executive Facebook.

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